William Hill Sports Review

With decades of experience, plenty of sports to bet on and a generous welcome package, it’s easy to see why William Hill has become such a household name. Established in London back in 1934, today the brand has over 2,300 betting shops worldwide and a powerful online presence. Read on for our full 2023 review where we’ll be looking at the sportsbook’s markets, odds, welcome bonus, and more.

William Hill has all the betting options you could ask for. This huge brand offers a comprehensive range of sports including odds on football, basketball, horse racing, tennis, and cricket, plus another 26 to choose from. For any popular sporting event, William Hill will typically feature more than 100 bet types, including moneylines, over/unders, and parlay bets. The number will differ from sport to sport, but there’s usually an impressive amount – the Premier League alone has over 250 betting options.

In-play betting

William Hill is also considered an industry leader when it comes to in-play betting. This section is easy to find under the ‘In-Play Betting’ tab and features a huge number of different betting options including a good coverage of basketball, cricket, tennis, horse racing, and football. Bettors will also find they have access to real time odds based on live score updates, not to mention in-game stats too. These are handy features that many sportsbooks tend to overlook, we were pleased to see them on the site.

William Hill have a variety of promotions that returning bettors will be able to take advantage of. This includes regular money back offers, bet boosts, and free bets, as well as flash odds on selected events every week. The sportsbook have a whole host of up-to-date promotions that will suit most bettors' needs, though we couldn’t find a sports loyalty scheme in place. This isn’t essential, but we would have liked to have something that specially rewards the most regular and loyal customers.

Welcome offer

New customers in Canada and New Zealand can take advantage of generous welcome offers when they register with William Hill. Bettors in Canada can claim a matched welcome bonus of up to $50. In New Zealand, the welcome package is even more lucrative. William Hill will match a deposit of up to $250 for NZ bettors. However, it's important to take note of the terms and conditions that apply to make sure you don't miss out on using your bonus funds.

In order to cater to customers from different countries, William Hill’s banking system accepts plenty of deposit options. These differ from country to country, but most bettors will find Skrill, Neteller, Visa, Mastercard, PayPal, Paysafecard, and bank transfers readily available. The minimum deposit amount is usually $10, which is fairly standard across the industry. Withdrawals times are speedy and usually take up to 3 days to be processed, plus an additional 2-3 days to reach a bettor’s bank account. The operator also promises that it doesn’t take more than 30-minutes for bets to be settled. In some rare occasions, this timeframe can be longer in order to ensure that the results are accurate. For most cases, however, bettors can expect to see the winnings added to their player balance as soon as the match is complete.

William Hill is registered and licensed by the Government of Gibraltar, plus has an additional licence by the Gambling Commission for bettors within the UK. The site is regularly audited for its fairness and has repeatedly met the high standards set out by the two commissioning bodies it is regulated by. In regards to fair play, the sportsbook is also a member of the European Sports & Security Association (ESSA) and is audited by the Independent Betting Adjudication Service (IBAS). Overall, the safety and security measures that William Hill have in place go above and beyond what we’d like to see.

Customer support

For any issue, you can contact William Hill 24/7. There are currently three customer support options in place: an instant live chat, phone number, and email address. Across all three methods we found the support team to be helpful, polite, and punctual in their responses. All in all, William Hill has all the bases covered and delivers a knock-out customer support service.

For mobile bettors, the best option is the William Hill App. The app has all of the same features as the desktop site and is compatible with most Android, Windows, and iOS devices. This means that mobile bettors will have access to a huge number of sports, bet types and markets – all at their fingertips.

The mobile app is easy to navigate around and has a smooth interface. Once signed in, you will see that the homepage has quick links to live betting, match statistics as well as all of that day’s fixtures. Beyond great functionality, you will also have access to live streaming and live betting which generally work with only a minor delay on the action. All in all, it’s a solid app for sports betting on the move.

Overall, William Hill offers a slick online sportsbook. The sports betting site has plenty of sports and markets that will keep any bettor entertained, with a good focus on a range of global leagues and tournaments. In addition to this, William Hill are a huge operator with years of experience. This really shows when it comes to their approach to customer support and how efficiently they can handle bettors' queries. There’s very little we can fault with the sportsbook – get started today and see for yourself.